There are many things to take into consideration when starting an online business. The first thing to keep in mind is fully defining and focusing on a target audience. It doesn’t make any sense doing business if you don’t know the types of people who might be interested in what you are offering. Secondly, make sure you are dealing only with quality content, and it needs to be able to be delivered as fast as possible. Optimization is key. It is also a good idea to create content that is centered around your users. For instance, it doesn’t make sense to advertise apple tree products to orange growers. It is also a really good idea to invest in mobile-capable web platforms. Nothing hurts business more than someone leaving your site because it doesn’t mold to your users’ screens. Also make sure to incorporate relevant sales channels into your marketing initiatives. Not only are things like Facebook, Twitter, Instagram, etc. effective, but they are also free to use.
There is no sense having a well-made website if you don’t have anyone looking at it. It is important to have a website that brings people to it, so there are some key considerations to remind yourself when planning, developing, and deploying a website. Above all else, solve someone's problems. This means to give something that other people are missing, and preferably only something that you have to offer. If you do not bring a benefit to your audience, even the best of the best of all website designs will not be able to succeed or thrive.
This also is important when building a site and a brand. The website has nothing to do with those people who are designing it. It has everything to do with the people who will use it. It is important to gain user trust, and even more important to guard that trust with everything you can. A brand and a trademark are not only symbols or phrases, it is the idea that your company can be trusted. Trust can be built with a solid web foundation. It is best to focus around usability and then the look and feel of the site, and always keep in mind improving user experience.
Even though mobile-first doesn’t necessarily mean mobile-only, it is still one of the more important factors to consider when designing a website. This focused importance is based largely on the sheer magnitude of people with mobile technology today, and how far the technology has advanced in the last 10 years. This is by no means the development of a desktop version of a site, and then the removal of elements from the desktop version to fit into the mobile version. This is the development of the mobile version first, with further development leading up to the creation of a desktop version. This mobile-first approach is no small task for developers. Screen sizes are so small that it is necessary to prioritize your core objectives. Minimalism is a nice approach to take, and navigation, typography, color choice, the use of empty space and element size are key to creating positive user experiences. Keeping things simple and with as little clutter as possible seems to work the best in most mobile-friendly initiatives.
