Objective 1
Understand what motivates people to explore different food carts around Portland.
Objective 2
Understand what a “unique dining experience” means to people eating at food carts in Portland.
Objective 3
Understand what steps people take in order to discover new and different food carts around Portland.
Research Objective
Focusing on what dining at food carts means to people, and what would be the difference of someone choosing one food cart over another, the goal was to better understand people’s feelings regarding the experience from wanting to eat somewhere, to locating a cart, to choosing a cart and to eventually eating there. Succinctly put, what would Rene do from start to finish?
