Portland area residents feeling adventurous in trying out new food trucks need more information before trying them. They love supporting the local food scene, but they want a good idea about where to go before investing their time, money, and energy. Users need help finding unique food carts with updated hours and locations and more accurate reviews because they do not find Yelp useful.
During user interviews, we discovered that the majority of individuals who ate at food carts found out about them by driving by or word of mouth and primarily learned about local chefs from online articles or social media.
Therefore, we believe that users need a better way of finding unique dining experiences at food carts and that we might be able to help if we developed an app that provided a more in-depth look at Portland food cart chefs, as well as updated hours and locations of food carts and accurate reviews on the dining experience and food quality.
User Insight Statement
Despite having several direct competitors in the mobile food app niche, there was still room to improve the given sector. Since discovering Rene’s underlying needs and wants, the potential for creating a new app with better, more sought-after features was significantly enhanced. The shared wisdom between the interviewees created a scope of work that would foster more relevant design decision-making.
