A website developer/user experience designer is developing a website redesign for the U.S. Department of Homeland Security website to help people take steps towards meeting real goals in their lives in a wide variety of situations. This information is buried deeper in the current DHS website instead of in a more prominent place like the homepage. The redesign will be better because it will allow users easier access to the most pertinent actions available on the website. It is believed to be better because user testing was performed and followed, leading to insights that users agree would make the site more useful, usable, desirable and valuable.

Value Proposition Statement

This DHS website value proposition states the reason why someone should use the DHS website. It can be convincing to users like Marlen as to why the website will be of more value to them than other possible avenues of interest who might offer similar services. This statement is why the Department of Homeland Security website is great, and it can set the website apart from others.