Interview Plan

1. What is the last organization that you donated to?
2. What did you donate?
3. How did you learn about them?
4. What made you want to donate?
5. What information did you find useful on the website?
6. When you donated, did you use the website, or did you do it another way?
7. How easy was it to donate?
8. Would you donate again?
9. Did you decide to donate to one nonprofit over multiple organizations, or did you already have one in mind?
10. If you were deciding to donate over multiple competing organizations, what process did you do to decide who to donate to?
11. What steps did you follow on the website that led you to finalizing the donation?
12. What type of information would you like the organization to provide after making a donation?

Questions were geared towards the interviewees’ journey through finding organizations to donate to, the information found on the nonprofit websites, and the workings that led into an eventual donation. Acquiring this information led to better insights about what people look for with nonprofit apps.