As a user researcher, there needs to be a better understanding of user rationale behind selecting and donating to a particular charity based on the usability and content of the given charity’s app or website, so the old design can be improved upon in a manner consistent with their insights.
Research Objective
Briella is a very caring person. It was hypothesized that she wants to donate, but doesn’t know where to start. This was a good place to begin generating ideas. Someone who wants to help, but doesn’t know how. Finding people who have donated in the past and finding out what drew them to donate to a particular organization in the first place made for a sound baseline.
