Briella Diangelo has limited experience donating financially to charities. She really wants to help a family who may be struggling like her family was some time ago. Even with such a big heart, she knows there are organizations out there who take advantage of people and she would like reassurance that giving her money to an organization is really helping someone. Creating a new design where users are in charge of their amazing kindness seems like the best solution for caring people like Briella.

User Insight Statement

Now that Briella has been "humanized," it was time to turn to outlining her motivations, unmet needs, and unlock strategic innovations that clarifies and develops a deeper understanding of her story. This user insight statement will be used later to solve problems and validate ideas for the project.